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Briefing
Exec
Summary
Audience
Lowe's
Leadership
Status
Awaiting
Award
Confirmation
Read Time
3 min

We answered the call. Now let's bring it home.

Live brief‍
·
Executive Summary V01
·
Read Time 8 min
For Lowe's Leadership
·
Harbor Breeze N. America
·
Prepared May 2026

We answered Lowe's call ● Now let's bring it home.

(Keep Scolling)

Since Liberation Day, Eran and Lowe's have worked toward a shared goal — moving Harbor Breeze and private-brand production closer to home.

Two of Lowe's merchants already selected the transition SKUs. Eran invested to be ready. Now we ask Lowe's for the follow through.

Document
Exec Summary
Initiative
Harbor Breeze Transistion SKUs
Footprint
AL · MX
Status
Awaiting Award
●
Savings Delivered
●
Capacity Set
●
Tooling Done
●
Awaiting Award
●
Savings Delivered
●
Capacity Set
●
Tooling Done
●
Awaiting Award
Overview

Harbor Breeze® — from supply-chain risk to North American proud.

Moving private-brand production closer to home, faster.

/ Why This Started

Lowe’s ceiling fan supply chain faced a moment of real pressure: tariffs were rising, imports were uncertain, and Asia-based sourcing exposed the business to cost, timing, and continuity risks. The need was clear — build a faster, more reliable path closer to home.

/ Why Eran Was Called

Lowe’s looked to Eran because we could provide what the existing supply base could not: continued shipping throughout the global turmoil, keeping costing neutral to Lowe's with no changes to retail pricing, continuity, domestic-program pricing, North American production capabilities, and a practical plan to transition Harbor Breeze SKUs facing tariff, supply, and reliability concerns.

/ The HKC Selected SKUs

The transition focused heavily on HKC SKUs because Lowe’s needed to reduce exposure to supplier instability, tariff-driven cost pressure, unjustified HKC production cost increases, production uncertainty, and falsified information surrounding where and when those products were being made. Eran offered a cleaner, more transparent North American path through U.S. and Mexico-based production.

/ Why Eran

Lowe’s selected Eran to help transition several HKC-supplied Harbor Breeze SKUs because those products carried growing tariff, supply, cost, and continuity risks. Eran offered a faster, more transparent North American path through domestic-program pricing, U.S. and Mexico capacity, and a clear execution plan—proven by Eran’s ability to keep Lowe’s costs neutral and continue shipping on time even through all the large tariff disruptions.

/ From Planning to Alignment

Eran and Lowe’s treated the initiative as real, urgent, and strategically important. Through numerous multi-hour long working sessions, the parties aligned on cost targets, annual quantity expectations, volume requirements, quotation rounds, prototype reviews, and transition SKU selection. Eran was initially asked to prepare for the transition SKUs to be in stores by January 2026, and the timing was later shifted to June 2026 by the two Lowe’s merchants managing the initiative.

/ From Alignment to Execution

As a result of Lowe’s direction and ongoing collaboration, Eran moved into execution: building more than 20 Harbor Breeze prototypes, working off Lowe's provided target costing, engineering around HKC patents, replicating the selected transition SKUs through final engineering, testing, and certifications, and finally entering tooling at Lowe’s request. To support multi-country redundancy, Eran prepared two sets of tooling for each product, provided detailed supply-chain data, and expanded its North American production footprint.

Based on the path Lowe’s helped define, Eran committed to significant additional investments across North America, including agreements with Mexican governors and Alabama officials, new factory construction in Mexico, and substantial capital, resources, and organizational focus dedicated to the initiative. As transistion SKUs were selected by Lowe's leadership, the project moved well beyond discussions and into operational execution.

Currently

Planned. Invested. Built.

What Eran completed to prepare the transition SKUs for North American production.

01 / Commercial

Cost Savings Delivered.

Over 3 rounds of price negoiations with two merchants to ensure margin expansion for Lowe's
02 / Capacity

Capactity Planned.

Expansion of new production footprint and capacity across Mexico and Albama.
03 / Assortment

Transition SKUs Selected.

8 Harbor Breeze models selected by two Lowe's merchants and aligned through working sessions.
04 / Engineering

Tooling Complete

Dual tooling and engineering work completed at Lowe’s request to support multi-country production redundancy.
05 / QA

QA-Ready Samples Submitted.

Final tooled, production-ready samples submitted for Lowe’s QA review and approval.
06 / Supply Chain

Near + Onshore Ready.

North American production planning advanced through U.S. and Mexico capacity, supply-chain data, and factory investment.

A strong Harbor Breeze partner.

Eran is to positioned to check-off themarks Lowe's is seeking in supplier partnerships.

01

Lower risk.

Reduce exposure to tariffs, geopolitical disruption, port delays, and single-region dependency.
02

Shorter lead times.

Move production closer to Lowe’s stores to cut transit time and respond faster to demand.
03

Better costs.

Partner with a manufacturer that can shift production across countries as tariffs change, while investing in vertical manufacturing to reduce cost and improve long-term margin control.
04

Domestic program.

Shift Harbor Breeze into a domestic vendor model where Eran manages inventory, warehousing, and replenishment closer to demand — improving GMROI and freeing up working capital.
05

Stronger product control.

Bring engineering, quality, and product development closer by partnering with a true and expanding vertical ceiling fan ODM manufacturer.
06

More competitive private brands.

Strengthen Harbor Breeze by partnering with a true fan manufacturer capable of controlling product development, engineering, tooling, quality, production, and future innovation.
Progress

The Transition Is Underway.

The transition has already been built, defined, and confirmed. What remains is final approval, award, and launch.

Phase 01
Done

Built.

  • Costing models
  • Capacity plans
  • Production-ready transistion SKUs
  • Dual tooling for multi-region supply
  • Supply-chain data packages
Phase 02
Done

Defined.

  • Transistion SKU options
  • Launch timing
  • Cost targets
  • Product upgrades
  • Program structure
  • Alabama and Mexico capacity planning
Phase 03
Done

Confirmed.

  • Harbor Breeze Transistion SKUs
  • Volume requirements
  • QA as final gate
  • Near & On-shoring supply chain base
  • Domestic supply-chain path
Phase 04
Now

Moved forward.

  • QA sample reviews
  • Factory onboarding
  • Alabama/Mexico positioning
  • Final award and launch timing

The foundation is built.

Eran has already committed the people, capital, equipment, inventory support, and production infrastructure needed to make the Harbor Breeze transition real.

Capital Committed

100%

Capital, dual-sets of tooling, engineering, and certification work has been finalized against the selected Harbor Breeze transition SKUs.

Inventory Support Committed

$20M

Eran committed inventory capital to support domestic Harbor Breeze finished-good inventory and reduce Lowe’s working-capital burden.

Mexico Factory Expansion

250K

Eran is building 250,000 sq. ft. of additional Mexico factory space to support Lowe’s initial requested volumes, alongside our existing Asian and current Mexico footprint and 760,000 sq. ft. Alabama facility.

Fans per month

200K

Eran purchased four new fan assembly lines and supporting sub-lines to support Lowe’s initial requested Harbor Breeze volumes and future North American scale.

New Machinery & Supplier Workstreams

Many

New machinery and sub-suppliers are being secured, trained, and qualified across Mexico, the U.S., and non-China regions to improve redundancy and reduce cost.

Vertical Manufacturing Partner

1

Eran is positioning itself as a true vertical partner for Lowe’s — combining design, engineering, tooling, assembly, production, and distribution under one coordinated platform.

Final Step

Ready on our side. Waiting on the decision.

Eran completed and is finalizing the steps Lowe's requested. What remains is award confirmation, launch timing, and the go-ahead to move forward.

Savings

Delivered

HB SKUs

Selected

Engineering
& Tooling

Complete

Capacity

Positioned

Capital

Committed

Ready

For launch

Award

Decision pending

Completed by Eran
Surpassed Lowe's cost-targets
20+ HB model prototypes built
HKC patent workarounds engineered as requested
Dual-tooling sets prepared
QA samples submitted
Alabama and Mexico capacity planned
Supply-chain data provided
Initial factory audit underway
Capital and machinery committed
Mexico production expansion underway
Alabama fan production underway
Needed from Lowes's
Award the selected Harbor Breeze transition SKUs
Confirm launch timing
Complete QA, onboarding, and inventory-planning approvals
Move the program to shelf
The Last Step Is Lowe’s

Eran completed the work Lowe’s requested, exceeded Lowe’s price targets to strengthen competitiveness, and committed very substantial time, capital, tooling, engineering, and North American capacity to make the transition real.

‍
With leadership changes underway, the program should not stall now. It is in Lowe’s best interest to carry the commitment forward.

The final decision should be guided by Lowe’s supply-chain resilience, margin protection, and long-term competitiveness — not by preserving supplier relationships that created the very risks this transition was designed to solve.

We are 100% determined to earn this business and deliver.

The Ask

Let's finish what we started.

Lowe’s selected the Harbor Breeze transition SKUs. Eran has done the work and committed tens of millions of dollars to prepare the transition. Now Lowe’s can help complete the path with clear awards, timing, approvals, and scale-up support.

Ask 01

Honor the commitment.

Stand behind Eran as the transition partner selected to help move Harbor Breeze production closer to home, after Eran and Lowe's already committed the resources needed to execute.
Ask 02

Award the business.

Move forward with the selected Harbor Breeze transition SKUs and the annual volumes needed to make the program viable.
Ask 03

Provide launch timing.

Provide a clear launch date so Eran can align capacity, capital, inventory, and production across Alabama and Mexico.
Ask 04

Complete approvals.

Finalize QA findings, inventory planning, factory onboarding, and the internal approvals already in motion.
Ask 05

Support the scale-up.

Work together on further cost optimization, rollout timing, program structure, and future SKU expansion consideration as volume ramps.
Ask 06

Stand behind the vision.

Help us complete the shared goal of building a stronger North American supply chain that lowers Lowe's cost, reduces risk, shortens lead times, and improves competitiveness.

When Lowe's
asked, Eran
answered.
Now let's finish
what we started.

Eran has committed the time, capital, tooling, engineering, and operational focus. The foundation is built. The benefits are clear. Now it's time to bring the value home.

★
Finish what we started
★
Bring it home
★
North American supply chain
★
Finish what we started
★
Bring it home
★
North American supply chain

Go to Chapter 2

Transition SKU Timeline

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Chapter 0

Executive Summary

Chapter 1

Transition Timeline

Chapter 2

HKC Requested Info

Chapter 3

Capability

Chapter 4

Our Ask

Chapter 5

New Product Sneakpeak

Chapter 6

Home

Chapter 0

Executive Summary

Chapter 1

Transition Timeline

Chapter 2

HKC Requested Info

Chapter 3

Capability

Chapter 4

Our Ask

Chapter 5

New Product Sneakpeak

Chapter 6

Quick Links

Home

Chapter 0

Executive Summary

Chapter 1

Transition Timeline

Chapter 2

HKC Requested Info

Chapter 3

Capability

Chapter 4

Our Ask

Chapter 5

New Product Sneakpeak

Chapter 6

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